Hey, I'm Shayn De Mur,
I help wellness brands grow their revenue and retain members with marketing and sales alignment

…so they can scale efficiently, retain members, and operate without friction.

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Who I Am & Why This Matters

I’ve spent 15+ years leading the integration of marketing, product, and sales systems across mid-market and enterprise organizations—everything from full Salesforce implementations to customer-journey frameworks analyzing millions of interactions across healthcare, e-commerce, and technology.

Along the way, I noticed a pattern: Wellness founders with powerful, transformational products were being pushed into generic funnels, pressure-loaded tactics, and messaging that didn’t match their values. So I built a different approach—one rooted in alignment, integrity, and long-term retention instead of churn-and-burn marketing.

Now I partner exclusively with wellness membership brands that want to scale sustainably, without compromising trust.

Most wellness companies struggle not because of bad marketing, but because teams, systems, and messaging don’t align. Promises made in marketing aren’t delivered in operations. That mismatch quietly kills retention.

That’s the gap I solve.
“Shayn has been a pleasure to work for. Always honestly and sincerely communicating clearly to keep the final results on target while coming up with the most unique direction and vision for business projects.” – LinkedIn Recommendation

What I Do
As your fractional CMO, I provide executive-level marketing strategy without the full-time hire—bringing clarity, alignment, and measurable revenue impact.

Strategic Positioning & Messaging

Define what you stand for, who you serve, and why you’re different—so every campaign is consistent and compelling.

Acquisition & Retention Systems

Design the full customer journey from awareness to renewal, rooted in trust, education, and authentic connection.

Performance & Revenue Frameworks

Establish the right KPIs, targets, and accountability systems—built on enterprise-grade rigor.

How We Work Together

Step 1 – Strategic Discovery

We map your brand, systems, and customer journey to identify gaps and revenue opportunities.

Step 2 – Strategic Roadmap

You receive a clear, actionable plan: positioning, messaging, acquisition strategy, retention architecture, and performance metrics—powered by the Sales as an Act of Love framework.

Step 3 – Execution Partnership

We bring the strategy to life, either collaborating with your existing team or handling execution directly.

Step 4 – Continuous Optimization

Your marketing evolves proactively—not reactively—through ongoing analysis, iteration, and alignment across teams.

Who This Is For

Wellness brands that:

What You Gain

Executive-Level Leadership Without the C-Suite Cost

You get the systems thinking and cross-functional leadership of a seasoned CMO—without the full-time salary.

Clarity on What to Build Next

No more guessing which channels, campaigns, or priorities matter. You’ll have a clear plan and accountability system.

Marketing That Reflects Your Values

Your funnels, content, and messaging feel true to your mission—never manipulative.

Predictable, Sustainable Growth

Marketing becomes a reliable system, not a series of disconnected campaigns.

The Outcome
Ready to Align Strategy with Execution?

With 15+ years architecting enterprise-grade marketing and product systems, and an MBA in Marketing + MFA in Writing, I bring both analytical rigor and strategic storytelling to help wellness brands scale with integrity.